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8 FREE CHAPTERS
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| This first-ever on-camera analysis of a successful infomercial for DVD goes behind the scenes into the science of infomercials and what makes them work. Tim Hawthorne, Chairman and Executive Creative Director of hawthorne direct, provides step-by-step commentary and expert analysis of various elements of the highly successful “Wall Magic” half-hour show. Covering everything from the show opening, talent selection, demonstrations, offer, and-call to action, this piece will provide you with in-depth knowledge and understanding of how infomercials are created and what gives them the selling power to motivate consumers to “call now.” |
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Length: 71 minutes DVD
Price: $59.95
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